BDS markets itself as a non-violent movement to boycott, divest from, and sanction Israel to get it to withdraw to its pre-1967 borders. While many rank and file members of the movement sincerely want peace and are lured in by this human rights façade, BDS leadership in fact seeks nothing less than the elimination of Israel as a Jewish state. 

This guide is intended to help public officials in local government, public service, as well as civil society actors to better understand and classify the campaign, its goals, content, and practices.